Case study

We live in a time when choice is often mistaken for freedom. From breakfast cereals to streaming platforms, we’re constantly navigating a flood of options. But instead of empowering us, this abundance often leads to stress, indecision, and fatigue. Even a seemingly simple act—like buying a mattress—can become a symbol of something much deeper: the emotional cost of modern consumerism. This article explores how a basic product we rarely think twice about can reveal surprising truths about autonomy, wellbeing, and what it really means to choose wisely in a world that’s always selling something.

Sometimes, getting good sleep can be a challenge. But what if your mattress could help you sleep better? This is the story of Zbigniew, who started using the NadaUp premium quality mattress on October 1, 2024. He used his Garmin watch to track how his sleep and health changed after switching to this new mattress. Let's find out what happened!